SOLD: Don't Go Poor and Miserable Being Sold Happiness

SOLD: Don't Go Poor and Miserable Being Sold Happiness will teach you how to navigate the techniques, tricks, and gimmicks that marketers use to convince you to shop, spend, and buy.

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The marketing techniques used by businesses often appeal to emotional weaknesses and the natural desire for happiness. Consumers of all backgrounds are fooled into making poor buying choices, which often lead to financial problems.

The billions of dollars spent on advertising, marketing research, and sales training provide a tremendous advantage to marketers and leave you, the consumer, vulnerable.

SOLD: Don't Go Poor and Miserable Being Sold Happiness helps to level the marketing playing field for consumers of all backgrounds.

You will learn:
  • How to become smarter about spending, shopping, and buying
  • 38 marketing techniques used to reach into your wallet
  • How to deal with salespeople, advertisements, and marketing gimmicks
  • How to buy using the seven simple steps of the Consumer Buying Process
  • Why marketing that appeals to emotions works
  • The connection between marketing techniques and the Seven Deadly Sins
  • Shopping secrets to deal with spending, and buying
  • How to identify the types of purchases that can contribute to lasting happiness

This book is for any person - regardless of age, education, or financial background - who
wants to avoid the consequences of unwise purchases.

SOLD: Don't Go Poor and Miserable Being Sold Happiness is also a useful tool for young adults, recent graduates, couples, families with children of all ages, and anyone trying to save for retirement, college, or a major purchase such as a house or car.

The book is also a helpful tool to anyone trying to trying to deal with or overcome the problem of shopping, buying, or spending addiction. Understanding the secrets of marketing helps buyers overcome, handle, or deal with these addiction problems.

Published by Blackburn Point Press, LLC
www.BlackburnPointPress.com

Author: Glenn L. Sosa

 

About the Author

Glenn Sosa was born in Monterrey, Mexico, grew up in New Orleans, Louisiana, and now lives in Sarasota, Florida with his wife of twenty-four years and their two children. He spent fourteen years working in Marketing and Information Systems for ExxonMobil in the U.S. and abroad, as well as eleven years leading sales for a business he founded in Florida. He earned an MS in Business from the Massachusetts Institute of Technology and a BS in Quantitative Business Analysis and Computer Science from Louisiana State University.


E-book now available on Amazon.com, Barnesandnoble.com, iTunes, and Google Play. The softcover book is now available on Amazon.com. You can also request this book from your local library.

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