The marketing techniques used by businesses often appeal to emotional weaknesses and the natural desire for happiness. Consumers of all backgrounds are fooled into making poor buying choices, which often lead to financial problems.
The billions of dollars spent on advertising, marketing research, and sales training provide a tremendous advantage to marketers and leave you, the consumer, vulnerable.
SOLD: Don't Go Poor and Miserable Being Sold Happiness helps to level the marketing playing field for consumers of all backgrounds.
You will learn:
This book is for any person - regardless of age, education, or financial background - who
SOLD: Don't Go Poor and Miserable Being Sold Happiness is also a useful tool for young adults, recent graduates, couples, families with children of all ages, and anyone trying to save for retirement, college, or a major purchase such as a house or car.
The book is also a helpful tool to anyone trying to trying to deal with or overcome the problem of shopping, buying, or spending addiction. Understanding the secrets of marketing helps buyers overcome, handle, or deal with these addiction problems.
Published by Blackburn Point Press, LLC
Author: Glenn L. Sosa
About the Author
Glenn Sosa was born in Monterrey, Mexico, grew up in New Orleans, Louisiana, and now lives in Sarasota, Florida with his wife of twenty-four years and their two children. He spent fourteen years working in Marketing and Information Systems for ExxonMobil in the U.S. and abroad, as well as eleven years leading sales for a business he founded in Florida. He earned an MS in Business from the Massachusetts Institute of Technology and a BS in Quantitative Business Analysis and Computer Science from Louisiana State University.
E-book now available on Amazon.com, Barnesandnoble.com, iTunes, and Google Play. The softcover book is now available on Amazon.com. You can also request this book from your local library.